Magical Thinking - The desire to be important is man's strongest, most compelling ....

The desire to be important is man's strongest, most compelling non biological hunger. 

Everyone wants to be feel important

Satisfying the craving/desire, the hunger, to be important - carries you forward to success

There is a reason why the "you are unimportant" attitude prevails.

Most folks look at another person and think, "He can't do anything for me. Therefore, he's not important."

But right there is where people make a basic blunder.

The other person, regardless of his status or his income, is important to you and for two giant, dollars-and-cents reasons

Understand, people do more for YOU, when YOU make them feel important.

·         Customers will buy more from you,

·         Employees will work harder for you,

·         Associates will go out of their way to cooperate with you, and

·         Your boss will do more to help you,

if you will only make these people feel important

The big thinker always adds value, to people, by visualizing them at their best.

Because he thinks big, about people, he gets their best out of them